Google Cloud experienced an outage with their Global Load Balancing (GLB) service which affected Bitly services globally for 22 minutes from
1:10pm US Eastern Time) on Nov 16th.
During this outage the Bitly website (bitly.com) and our API returned HTTP 404 (page not found) responses and users were unable to create new links.
Existing links on
bit.ly and Custom Domains configured with a DNS
CNAME record were briefly impacted while automatic mitigations took effect but continued to function. Custom Domains configured with DNS
A records were impacted and returned 404 responses.
We apologize for the inconvenience this outage has caused and understand the impact to our customers. We place a high value on the reliability of our service and are evaluating ways to improve our ability to mitigate this type of issue.